I Am The Rules from Karen Jane on Vimeo.

Nike and Foot Locker present “I AM THE RULES’. See Arshavin, Chamakh and Okaka in the exclusive new Air Max 90 colorway.

Goldilocks looking awesome.

Sri looking awesome.

The concept for the onedotzero ‘adventures in motion’ festival identity was to harness online conversations stimulated by onedotzero’s global community, uniting these to create the identity itself. Specially produced generative software creates a ‘living’ identity, from which all visual communication is born. It can be ‘paused’ to create print assets or ‘recorded’ to create film assets. It also ran ‘live’ as a 50m interactive digital installation for the launch at the BFI Southbank. The open source software is freely available to download and adapt. As a result, the identity continues to evolve for the duration of the festival’s international tour.

Onedotzero Festival Identity / Onedotzero from Tom Seymour on Vimeo.

Creative team: David Bruno, Tom Seymour, Eze Blaine, Karsten Schmit & Sermad Buni

Role: Art Direction and Graphic design

llustration: James Dawe
Additional art Direction / Copywriter: William Fowler
CD: Chris Groom

After Ethel and I shot the image for the Addict colab last year, we (that’s me, Ethel and Eloise from Addict) were asked to contribute to a forthcoming book on Street Art by Ric Blackshaw and Liz Farrelly. It’s good to be invited to contribute, even though I wouldn’t say this co-lab was specifically related to street art as such. I’m a big fan of Liz’s books and who would knock a chance to talk about work? So, I got my copy through a while back and just got around to posting – now that the site has stopped impersonating a yoyo. Click below to read the accompanying short interview…

KAREN JANE, ETHEL AND ADDICT
In another Addict project, the issue of gender imbalance in the streetwear genre was addresses, via this collaboration with the artist Karen Jane, and the photographer Ethel.

How did the collaboration come about between Karen Jane, Ethel and Addict?

KJ: I was approached by Addict to work on a collaborative project with them. Since producing the desaigns, the wheels have been in motion leading up to the product launch. I usually work on project with a much faster turnaround, and it had been sometime since I designed the pring so I wanted to mark the launch by creating a new work; the image with Ethel.

Eloise at Addict: For us the main attraction of NBFG is that it’s a stand alone brand created by a female artist representing in an overly male dominated industry. NBFG is clever, understated and quirky, all of which make the brand British through and through. It goes it’s own way, has appeal through colour and strong graphics, and a sense of humour, that if you understand you get it, and if not, it doesn’t mater as it’s still an amazing product. This is the first print pattern collaboration Addict has produced exclusively for the ladies-only limited edition, which was a statement in itself in this market. To take it to the next level, the project needed another collaborator with skills, who could share and execute that vision.

Who played what role in the collaboration?

KJ: I designed three different prints for one of Addicts staple pieces, the Method Zip Hoodie, and they picked the on that they felt would work best. After that, refining the final print, colours and repeat tile was an organic back and forth process between Eloise, the guys at Addict, and myself. The Addict went through the process of sampling and production. The idea for the image led on from the print, inspired by playing suit icons. Ethel and I talked it through and had an idea of how it would work before she shot anything. The we both worked on putting the final image together. It was a beautiful Photoshop duet!

Eloise at Addict: Our main role in the collaboration was at the garment stage, so once the ideas had been bounced around and the graphic had been developed, we discussed colour, sizing and print finishes with Karen Jane. We oversaw all product development from fabric to fit to finished garment.

Ethel: My role was as the photographer. It was a cool image to work on. Me and Karen have similar attutudes so it was easy to work things out, particularly because Karen’s graphics are so dope!

How do you think that a clothing project relates to the practice of street art?

KJ: It depends on the project, who is doing it, and the knowledge, experience, and the methods that they bring to the table. That’s a complex question!

Eloise at Addict: I think a clothing project puts a different spin on it, you’re changing the medium, and the clever thing is to get the project to work as a whole, not only as a representation of the artists work, but as a garment as well. Not wanting to sound pretentious here, but I think fashion is about your own expression, whatever you’re into. It’s a bit naff to be blatant about stuff; big brands jump on all sorts of things that are the flavour “du jour”, especially in sub culture, and it’s hard to find rare things now. So it’s about being subtle and clever, with the ability to have a finished product that is stellar in all aspects.

Image credit: This promotional image for Karen Jane’s collaboration with Addict was photographed by Ethel. Print and graphic designed by Karen Jane. Model: Ren. Thanks to Liz and Ric – find out more about the book and other contributors here–>

One of the best things about NBFG is that we get to pay homage to some all-time female hero’s. First with the battle shirt and then last year we produced this tee of London’s own Cookie Crew – the UK’s most notorious rap duo from the eighties and early nineties. Through this I also got the opportunity to meet up with Remedee aka Debbie Pryce, to chat about the London scene in back in the day and of course get my original school wax signed. The interview appeared on notbadforagirl.com for a short while, but now thanks to Jee-Nice there’s gonna be another chance to read it in the forthcoming edition of Anattitude Magazine. Sweet!

Anattitude Magazine featuring the NBFG Cookie Crew interview.

Our favourite jewellery guru from Melbourne Hayley Mei launched her new line of goodies including the pendant above, with this cover image featuring the NBFG x Addict co-lab piece. Later I was checking out Hayleys blog The Mayoress and I found this one too (below).